Celebrating Life Addiction Free (CLAF)
Celebrating Life Addiction Free (CLAF) is an initiative that focuses on protecting youth from harms of tobacco, drugs, and other addictions. This is an initiative by Movement for Alternatives and Youth Awareness (MAYA) in association with Karnataka NO for Tobacco (KNOT).
Problem Statement
Biggest gateway to drugs
Tobacco is one of the biggest gateway into drugs with more than 90% of drugs users initiated through tobacco use
Nicotine addiction
Nicotine is one of the 3rd most addictive substance in the world very next to Heroine and cocaine
Illegal Advertisement and promotion
Illegal promotions & advertisements of tobacco at shops displaying tobacco brands and flavours
Youth Vulnerability
Hookah bars, e-cigarettes and flavoured cigarettes luring youths to use of tobacco / nicotine
Ineffective laws and penalties
Tobacco control laws are 20 years old and violators circumventing laws as the penalties are negligible
Glamourising tobacco and drug use
Movies and OTT platforms promoting use of tobacco and other addictive substances
What we do
YOUTH SENSITIZATION
Youth Sensitization through workshops,competitions and other activities to enhance their knowledge on tobacco, drugs andother addictions.
DEVELOPING YOUTH CHAMPS
Youth Champs are the future ready students empowered with skills, knowledge, resources & linkages to protect themselves and their loved ones from tobacco,
TOBACCO FREEEDUCATION INSTITUTIONS
Government of India has mandated all the education institutions to be declared as tobacco free with certain criteria. We help educations institutions to achieve the criteria
Our Advisor’s