Celebrating Life Addiction Free (CLAF)

Celebrating Life Addiction Free (CLAF) is an initiative that focuses on protecting youth from harms of tobacco, drugs, and other addictions. This is an initiative by Movement for Alternatives and Youth Awareness (MAYA) in association with Karnataka NO for Tobacco (KNOT).

Problem Statement

Biggest gateway to drugs

Tobacco is one of the biggest gateway into drugs with more than 90% of drugs users initiated through tobacco use

Nicotine addiction

Nicotine is one of the 3rd most addictive substance in the world very next to Heroine and cocaine

Illegal Advertisement and promotion

Illegal promotions & advertisements of tobacco at shops displaying tobacco brands and flavours

Youth Vulnerability

Hookah bars, e-cigarettes and flavoured cigarettes luring youths to use of tobacco / nicotine

Ineffective laws and penalties

Tobacco control laws are 20 years old and violators circumventing laws as the penalties are negligible

Glamourising tobacco and drug use

Movies and OTT platforms promoting use of tobacco and other addictive substances

What we do

YOUTH SENSITIZATION

Youth Sensitization through workshops,competitions and other activities to enhance their knowledge on tobacco, drugs andother addictions.


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DEVELOPING YOUTH CHAMPS

Youth Champs are the future ready students empowered with skills, knowledge, resources & linkages to protect themselves and their loved ones from tobacco,


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TOBACCO FREEEDUCATION INSTITUTIONS

Government of India has mandated all the education institutions to be declared as tobacco free with certain criteria. We help educations institutions to achieve the criteria


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Start Your Journey

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